Strategy & Growth:
Go-to-Market (GTM) Playbook
Clear, actionable plans to launch and scale with impact.
What we offer you
Turning a great product or idea into commercial success takes more than a good launch — it requires a clear, coordinated go-to-market strategy. At BC Strategy, we help organisations across Australia develop practical, insight-led GTM playbooks that support launch, growth, and scale.
Whether you're entering a new market, launching a product, or building a new capability, we support you through the full journey — from customer insight to activation. Our team collaborates closely with marketing, sales, and executive leaders to define your target audience, sharpen your value proposition, and select the right sales and distribution channels.
We also help design activation plans and put the right metrics and feedback loops in place to track performance, optimise execution, and adapt quickly post-launch.
Our approach is hands-on, collaborative, and tailored to your business model. With experience across sectors — including consumer goods, tech, infrastructure, services, and purpose-driven organisations — we understand that go-to-market strategies must be flexible, practical, and grounded in real-world conditions.
With BC Strategy, you get more than just a GTM plan — you gain strategic clarity, internal alignment, and the confidence to execute with impact.
Case example
Development of FMCG Packaging playbook, business financial model & investor pitch
for a cold-chain packaging company
Context
An upcoming start-up in the FMCG packaging industry created a proprietary packaging material that not only outperformed existing alternative materials (such as EPS and plastic) but is 100% recyclable and reusable along the E2E supply chain.
The business owners saw the opportunity to steal market share from the long-standing leader by leveraging this innovative technology but were having trouble identifying opportunities and prioritising their efforts.
A BC Strategy Senior Consultant was appointed to do a Market Analysis to identify key drivers, trends and opportunities in order to define their Markey Entry Strategy
Approach
During the initial 2 week of the project, BC Strategy created an Industry Playbook containing information about the market, trends, competitors and risks as well as short listing opportunities worth exploring in order to create initial traction in the market.
During the final 2 weeks, we identified and validated with the LT two key players to approach in order to create a partnership that would provide scale and product awareness through the natural synergies between the start-up and the targets.
Outcome
An investor pitch was created with the supporting financial modelling that identified a use case that can deliver 10% cost savings across ~6.5M packaging boxes while diverting up to 6,000 tonnes of wax corrugated cardboard from landfill