Strategy & Growth:
Product & Pricing Strategy
Smart pricing and portfolio choices to unlock commercial value.
What we offer you
Getting your product and pricing strategy right is one of the most powerful levers for sustainable business growth. At BC Strategy, we offer product and pricing consulting services that help Australian businesses grow revenue, protect margin, and deliver value to both customers and the bottom line.
We begin by understanding your customers’ needs and willingness to pay, your competitive context, and your internal cost structure. Our consultants support you with market segmentation, product portfolio design, pricing architecture, bundling strategies, and value-based communication — all tailored to your business model and brand positioning.
Our approach blends data and insight. We use proven quantitative tools — including price sensitivity analysis and conjoint studies — along with market and customer input to ensure your strategy is both evidence-based and commercially viable.
We also support you through implementation — aligning internal stakeholders, refining pricing communications, and embedding pricing capabilities across teams to make change stick.
Whether you're entering a new market, repositioning your offer, or moving to a subscription-based pricing model, we bring hands-on experience across B2B and B2C environments — from early-stage ventures to mature organisations.
As a boutique strategy consulting firm in Australia, BC Strategy helps you develop clear, practical pricing strategies that maximise value without compromising customer trust.
Case example
Development of new pricing structure for a finance advice player
Context
A leading wealth management company needed to develop a contemporary pricing model for their financial advice business unit that satisfied new industry regulations whilst remaining competitive and attractive to clients
Historically, financial advice pricing has been determined as a percentage of funds under management without reflecting actual client complexity nor requiring workload
The leadership team appoints one BC Strategy senior consultant to tackle the issue and provide a consistent pricing mechanism to be used across their network of 150+ advisers throughout the country
Approach
The first part of the project resulted in an activity-based model that would strike a price depending on the hours an adviser spent per customer
A Time in Motion analysis was completed, in order to map the E2E activities across all FTEs required to deliver a Statement of Advice / Review of Advice
Once the cost base, TIM and other key assumptions of the model were signed off by the LT, a macro-based excel tool was created in order to capture 7000+ clients’ individual circumstance and complexity that would allow to transition to an activity-based model
Outcome
A Pricing Calculator was deployed to the network that served both as a client complexity database and as an advice pricing tool
More than 4000 clients’ fees were reviewed and repriced which reduced attrition and ensured regulatory compliance