DIGITAL EXPERTS

BC’s digital expertise assists businesses and organisations to succeed with digital tools and exposure. From full marketing management to consultancy and strategy development, to content creation, marketing campaigns, and digital solutions such as mobile applications – our personnel assist clients with data-driven methodologies and the latest technology solutions.

Our digital team is headed by Marco Prayer.

Case Study: RecycleSmart

BC helped PlanetArk, a leading environmental organisation, develop an app that helps people recycle more effectively.

The RecycleSmart app provides digital environmental education, and is the most downloaded app in Australia in its space (with more than 10,000 users). It allows all Australian councils and community members to access the free digital tool that answers the old age question ‘how do I recycle this?’ for over 250 items in every council nationwide.

The app also has other features, such as:

  • ‘Tell Your Council’ – allows users to give feedback to councils on how to improve recycling methods in local areas, or to notify their council about issues such as missed waste collections, overflowing bins, or illegal dumping.
  • Customised Council Calendar – sends users reminders about when to collect or put out their recycling bins, special waste collections days (e.g. e-waste), and any community events, all through push notifications.
  • Newsfeed – provides push notification to residents with up-to-date information from their council, including special collection days or special events such as Household Chemical Collection Day.

RecycleSmart’s key strategic positioning diversified the organisation from the other apps in the same space. In particular, instead of creating a single, custom-made app for each council, BC created a nationwide app with a strong focus on users. Everything from the UX design to the marketing campaign was built to be customer-centric. It also didn’t require active input from the council side as BC provided technical updates, focused marketing campaigns, and a range of other support.